When opt-in is not?
Email marketing not just about sending email. It is about getting your message to people who want to see it. To effectively send marketing messages, you need to market to people who, again, want to see...
View ArticleHow to Build a Valuable Email List
One of your businesses’ most valuable marketing assets is the email distribution list. This list can be an aggregate of existing customers, past customers and prospects. To build your list, you will...
View ArticleTop 6 List Mistakes in Email Marketing
Everyone wants to send effective email marketing campaigns. Unfortunately, a lot of people rush to get their campaigns completed. Rushing to complete a campaign can leave the door open for mistakes....
View ArticleGrow Your Email List with Facebook
Facebook and other social media sites have changed the way that people interact online – and the way that they receive messages. While some people might perceive this as a threat to email marketing,...
View Article5 Ways to Increase Your Opt In List
The larger your opt in list is, the better. Having a group of targeted people that you can send content, promotions and important messages to at the click of a button is the foundation of a successful...
View ArticleFour Ways to Start a Conversation with Your Email Marketing List
Even though your organization is initiating the conversation, email marketing is still a two way street. Getting a conversation started with your list of prospects and previous customers is a great way...
View Article6 Great Ways to Grow Your Email Marketing List
Want to instantly improve your email marketing success? You need to grow your list. Even without changing your strategy, adjusting your approach or improving your response rate, you will instantly make...
View ArticleGrow, Grow, Grow Your List
Every business owner wants a big email list. The bigger the list, the better the potential for sales, right? The problem lies when you try to create a big list overnight. When navigating the waters of...
View ArticleDon’t Put Your Marketing Efforts in “Jeopardy!”
Contestant: Alex, I’ll take Bad Business Decisions for $600. Alex Trebek: Answer: Renting an email list Contestant: What is “How can a business increase its spam reports?” Alex Trebek: Correct! Are you...
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4 Things You Need to Know about Canada’s Updated Anti-Spam Laws
Starting July 1st of 2014, Canada will put new legislation regarding the transmission of commercial emails into force. So, this is only a Canadian business issue, right? Wrong! The new regulations will...
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